Join our Email List - Participate in RRM Surveys Email:  
The world's leading information source for road race organizers and the industry that serves them
Road Race Management 

 

Road Race Management News

HUMANA NAMED TITLE SPONSOR AND A SERIES-WIDE PARTNER OF 2018 ROCK ‘N’ ROLL MARATHON SERIES

Humana aims to inspire people across the U.S. to find their reason for being healthy

 

TAMPA, Fla. – (Feb. 28, 2018) – The Rock ‘n’ Roll Marathon Series­ has announced Humana Inc., a leading health and well-being company, as a title sponsor of six Rock ‘n’ Roll Marathon Series® events and as a series-wide partner for 2018. In addition, Humana will title the 2018 Iron Girl Clearwater Half Marathon & 5K, which is also part of the IRONMAN portfolio of events. As part of the sponsorship, brand ambassador Kathrine Switzer – the first woman to officially run the Boston Marathon in 1967 – will be alongside hundreds of Humana associates to support and inspire runners, walkers and volunteers to take charge of their health.

Humana will have a branded mile on course as well as an interactive footprint at the following events:
  • Humana Rock ‘n’ Roll New Orleans Marathon & ½ Marathon – March 3-4, 2018
  • Humana Rock ‘n’ Roll Raleigh Half Marathon – April 7-8, 2018
  • Humana Iron Girl Clearwater – April 8, 2018
  • Humana Rock ‘n’ Roll Chicago Half Marathon – July 21-22, 2018
  • Humana Rock ‘n’ Roll Virginia Beach Half Marathon. – September 1-2, 2018
  • Humana Rock ‘n’ Roll Savannah Marathon & ½ Marathon – November 3-4, 2018
  • Humana Rock ‘n’ Roll San Antonio Marathon & ½ Marathon – December 1-2, 2018
“Humana’s sponsorship of the Rock ‘n’ Roll Marathon Series demonstrates our commitment to being a health partner for life in the communities we serve,” said Jennifer Bazante, senior vice president of marketing for Humana. “We are especially proud of our partnership and the increase in senior participation in the series over the last three years.”

Humana’s sponsorship of the Rock ‘n’ Roll Marathon Series is part of its commitment to improving the overall health of the communities it serves. Through the partnership, Humana will focus on showcasing how consumers, particularly seniors, find their reasons for living an active lifestyle. The Rock ‘n’ Roll Marathon Series is a perfect outlet for highlighting people’s reasons for staying healthy regardless of their ages and abilities.

“Humana’s sponsorship of the Rock ‘n’ Roll Marathon Series demonstrates our commitment to being a health partner for life in the communities we serve,” said Jennifer Bazante, senior vice president of marketing for Humana. “We are especially proud of our partnership and the increase in senior participation in the series over the last three years.”

The Rock ‘n’ Roll Marathon Series is known for bringing fun to the run with miles of great music and entertainment at destination events around the world every year. Starting with an interactive Health & Fitness Expo, that is free and open to all, the participant experience at a Rock ‘n’ Roll Marathon Series event weekend is second to none. From the world-class start-line production to the non-stop enthusiasm, incorporating more music, entertainment, cheering spectators and runner support, every participant feels like a winner on race day. The weekend concludes with a finish line festival and concert performance by some of the hottest musical artists, with past headliners like Macklemore & Ryan Lewis, Aloe Blacc, Pitbull, FloRida and Bret Michaels.

For more information or to register for an event, please visit www.runrocknroll.com or follow @RunRocknRoll on Twitter.

To learn more about Humana, please visit www.humana.com.
###

About Humana
Humana Inc. is committed to helping our millions of medical and specialty members achieve their best health. Our successful history in care delivery and health plan administration is helping us create a new kind of integrated care with the power to improve health and well-being and lower costs. Our efforts are leading to a better quality of life for people with Medicare, families, individuals, military service personnel, and communities at large.

To accomplish that, we support physicians and other health care professionals as they work to deliver the right care in the right place for their patients, our members. Our range of clinical capabilities, resources and tools – such as in-home care, behavioral health, pharmacy services, data analytics and wellness solutions – combine to produce a simplified experience that makes health care easier to navigate and more effective.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:
  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases and conference calls
  • Calendar of events
  • Corporate Governance information

About the Rock ‘n’ Roll Marathon Series
The Rock ‘n’ Roll Marathon Series® is the world’s largest running series with more than 600,000 runners taking part in over 30 destination events around the world every year. Established in 1998, the Rock ‘n’ Roll Marathon Series’ simple idea of making running fun has transformed both the U.S. and global running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish-line festival and Toyota Concert Series Headliner featuring some of the biggest names in music, with past performances including Macklemore & Ryan Lewis, Aloe Blacc, Pitbull, FloRida, the Goo Goo Dolls and Bret Michaels. Further information about the Rock ‘n’ Roll Marathon Series can be found online at www.RunRocknRoll.com and follow @RunRocknRoll on all social platforms.

About IRONMAN
A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visit www.ironman.com.